Due to the ongoing COVID-19 pandemic, all in-person components of this program have either been paused, rescheduled, or moved into a virtual format until further notice.
Please email craftbeer.ces@sdsu.edu or call (619) 594-1188 to learn how these changes affect your program. SDSU will continue to monitor the situation and follow the guidance of our local and federal health agencies.
Launched in the fall of 2013 in response to the city's burgeoning craft beer industry, San Diego State University's Professional Certificate in the Business of Craft Beer program reflects the explosive growth of the craft beer industry in San Diego — which ranks in the top 10 in the U.S. The program provides hands-on training for those looking to enter or already working in the brewing industry on the business side, rather than the brewing side of operations. This includes creating passionately knowledgeable management and staff in the hospitality industry to give customers a first-class experience.
Student Discounts
If you’ve already completed your Certificate in the Business of Craft Beer, you’re eligible to enroll in additional courses at a 10% discount. Please email registration at ces.registrar@sdsu.edu or call to apply a program alumni discount for 10% off the registration fee.
If you're an SDSU Alumni lifetime member, you're eligible for a 20% discount on registration for this program. Click here to learn more.
Discounts are not retroactive and cannot be combined. Only one discount can be applied.
The craft beer certificate program also supports the growth of the Cicerone® program by preparing students to pass first- and second-level certification. All courses were developed with input from the instructors and advisory board members – a who's who of local craft-beer industry superstars. The program's networking opportunities create a fast track for graduates to enter the craft beer industry. Courses are held on-site at local breweries and at SDSU.
Elective Courses
Courses | Cost | Spring 2021 | Spring 2024 |
---|---|---|---|
CB 0002 Beer Styles I
|
$449 | X | 03/21/24 - 05/16/24 |
Format Type: onlineThis eight-week course is designed to give students a comprehensive overview of the key characteristics of beer based on style. Students will strengthen their perceptive and descriptive abilities for assessing and communicating the specific attributes of each beer. We will walk through several flights of beer through each class as we discuss the history, brewing process, and key attributes for each style. Our end goal is to become more effective at sharing our passion for craft beer with our customers, friends, family, and colleagues. Prerequisite: Exploring Craft Beer It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
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CB 0004 Brewery Start-Up I
|
$349 | X | 03/04/24 - 04/15/24 |
Format Type: onlineReady to start or work with a new brewery? Brewery Start-Up 1 will give you all the information you need to open, manage or work in a start-up brewery. This six-week course goes through every aspect of a start-up: concept, basic craft definitions, capital raising, trademark and legal issues, location identification and build-out, equipment and ingredient needs, licensing processes, federal and state alcohol laws, and selling and marketing your product. Industry leaders with hands-on knowledge bring real-world experience and guest speakers to touch on every topic. A trip to a local brewery is included.
It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
|||
CB 0009 The Business of Distribution
|
$299 | X | 02/01/24 - 02/15/24 |
Format Type: onlineChoosing a wholesaler is arguably one of the most important decisions you can make as a brewery. This class will teach you how to evaluate all wholesalers in a market and once you have selected a wholesaler, how to best manage them. You will also learn how to maximize the three-tier system, what impact using a wholesaler will have on your bottom line and what will be expected of you as a brewery. Time will be spent going over all aspects of supplier to wholesaler relationships and how to work with a wholesaler, and more importantly, how NOT to work with one.
It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
|||
CB 0011 Draught Systems
|
$349 | 03/22/21 - 04/26/21 | X |
Format Type: onlineThis six-week course introduces the fundamentals of draught systems, with discussion and demonstration of the different types of systems. Topics include safety, equipment, design and layout, fluid dynamics, best practices, maintenance, terminology, basic troubleshooting, and more. Students have hands-on use of system components and experience an off-site visit to assess the design and installation of an operational system. This course reviews the guidelines set forth by Brewers Association publications, and guest speakers discuss the role of a draught system to their business. Students will gain a greater understanding of the intricacies of draught system technology, and learn how to problem-solve and prevent common issues.
Prerequisite: Exploring Craft Beer It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
Group Courses
Courses | Cost | Spring 2024 |
---|---|---|
CB 0001 Exploring Craft Beer
|
$349 | 01/09/24 - 02/13/24 |
Format Type: onlineExploring Craft Beer will take you on a journey through the world of craft beer and help you build a solid foundation for your future in the program. This six-week introductory course offers a 30,000-foot view of the industry while also covering 10,000 years of craft beer history. You’ll learn about beer terminology, beer styles, beer and food pairings, the recent craft beer revolution, and much more. Whether you have been in the industry for decades or are a brand new beer enthusiast, Exploring Craft Beer will help you succeed in every other class in the program, from sensory courses to business classes. It’ll also open the door to an incredible networking experience, in which you’ll be able to connect with local craft beer professionals at all levels of the industry. It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
||
CB 0002 Beer Styles I
|
$449 | 03/21/24 - 05/16/24 |
Format Type: onlineThis eight-week course is designed to give students a comprehensive overview of the key characteristics of beer based on style. Students will strengthen their perceptive and descriptive abilities for assessing and communicating the specific attributes of each beer. We will walk through several flights of beer through each class as we discuss the history, brewing process, and key attributes for each style. Our end goal is to become more effective at sharing our passion for craft beer with our customers, friends, family, and colleagues. Prerequisite: Exploring Craft Beer It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
||
CB 0004 Brewery Start-Up I
|
$349 | 03/04/24 - 04/15/24 |
Format Type: onlineReady to start or work with a new brewery? Brewery Start-Up 1 will give you all the information you need to open, manage or work in a start-up brewery. This six-week course goes through every aspect of a start-up: concept, basic craft definitions, capital raising, trademark and legal issues, location identification and build-out, equipment and ingredient needs, licensing processes, federal and state alcohol laws, and selling and marketing your product. Industry leaders with hands-on knowledge bring real-world experience and guest speakers to touch on every topic. A trip to a local brewery is included.
It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
||
CB 0009 The Business of Distribution
|
$299 | 02/01/24 - 02/15/24 |
Format Type: onlineChoosing a wholesaler is arguably one of the most important decisions you can make as a brewery. This class will teach you how to evaluate all wholesalers in a market and once you have selected a wholesaler, how to best manage them. You will also learn how to maximize the three-tier system, what impact using a wholesaler will have on your bottom line and what will be expected of you as a brewery. Time will be spent going over all aspects of supplier to wholesaler relationships and how to work with a wholesaler, and more importantly, how NOT to work with one.
It's recommended to first enroll in the program (it's free and no obligation!) Then register for the course(s) you intend to take. |
Craft Beer Certificate Levels
Level I (Essential Certificate) – Successfully complete six courses. Exploring Craft Beer is recommended as the first course in the series and is required for the certificate.
Level II (Expanded Certificate) – Successfully complete nine classes (Level I + three courses).
Note: Students have up to two years from starting, to complete both certificates.
The Craft Beer SDSU Certificate
- Provides skills necessary to enter the budding craft beer industry
- Provides an interactive, hands-on learning experience with tastings and more
- Brings top leaders and industry experts together in the classroom
- Uncovers an overall appreciation of craft beer outside of brewing
- Explores craft beer’s past and present history, and current trends
- Promotes craft beer literacy for consumers and employees
- Educates future craft beer ambassadors
- Offers industry connections and networking opportunities within the San Diego craft beer community
- Provides professional development and increases craft beer knowledge for current hospitality industry employees
Students who complete CB 0001 - Exploring Craft Beer will be eligible to take the Cicerone© Certified Beer Server Exam at a discounted rate of $29. The exam is offered 3 times per year. Please connect with staff for further information.
Note to Potential Students
Some of our sensory courses require that you sample different types of beers, which SDSU Global Campus will provide via mail or pick up at a location TBD. At this time, we can only ship beer within the State of California. If you reside outside of California, please ensure that your course doesn't contain a hands-on sensory component.
"OL" indicates Online Course
Courses (complete 6 for Level I, 9 for Level II) | Cost | Day | 21SP | 21SU |
---|---|---|---|---|
CB 0001 Exploring Craft Beer | $349 | W | 1/20-2/24 | ✔ |
CB 0002 Beer Styles I Prerequisite: CB 0001 |
$449 | Tu | 3/16-5/4 | |
CB 0003 Marketing Craft Beer Online | $349 | |||
CB 0004 Brewery Start-Up I | $349 | ✔ | ||
CB 0005 Craft Beer and Food Pairing Prerequisite: CB 0001 |
$449 | |||
CB 0006 Hospitality Management | $349 | |||
CB 0007 Beer Styles II Prerequisite: CB 0001 and CB002 |
$439 | ✔ | ||
CB 0008 Brewery Start-Up II: The Business Plan Prerequisite: CB 0004 |
$349 | Th | 1/14-2/18 | |
CB 0009 The Business of Distribution | $279 | ✔ | ||
CB 0010 Brewing Basics Prerequisite: CB 0001 |
$299 | Tu | 1/26-2/23 | |
CB 0011 Draught Systems Prerequisite: CB 0001 |
$349 | M | 3/22-4/26 | |
CB 0012 Beer and Wine: Service and Selling | $279 | W | 3/3-3/24 | |
CB 0013 Finance | $299 | |||
CB 0018 Draught Systems II Prerequisite: CB 0001 and CB 011 |
$349 | |||
CB Chemistry of Beer & Wine - NEW | $449 |
*Dates subject to change.
Labor Analysis
Brewing Industry — Nationwide
Job Postings
Last 12 months
3,500
Projected Growth
Over 10 years
+14%
Salary Range
Average
$40,000-$80,000
Enrolling in the Craft Beer Certificate Program
Enroll in the program at any time, even before registering for a course. It’s free, and offers many benefits:
-
Secure your curriculum (should the requirements change in the future).
- See upcoming courses when you log into your student account.
- Track your progress.
Enrolling in a program doesn’t mean you’re registered for courses. You still must register and pay for each course you wish to take.
Student Stories
Kevin Lewis
Head Brewer/Operations, Thr3e Punk Ales
"A graduate of the SDSU Business of Craft Beer Program, Kevin has over 12 years' experience in the Bar/Restaurant industry, managing at Viejas Casino, the San Diego Airport working for HMS Host."
Steve Garcia
Sales & Development, Thr3e Punk Ales
"Born and raised in San Diego and a recent graduate of the SDSU Business of Craft Beer Program. Steve is responsible for Thr3e Punk Ales financial planning, capital financing as well as building the Thr3e Punk Ales brand via social media and other marketing channels."
Michael Long
Head Owner, Black Gold Brewing Co.
"I was a student in the first graduating class of the (Business of Craft Beer) program. All of the classes were essential to getting a solid foundation and understanding of beer, the business of craft beer, the history of beer and how it should be considered a food, especially in our restaurant. I really appreciated the weekly beer tastings and style identifications as well as the pairing of food with beer."
Ravi Singh
Owner, Aquarian Bev
"It started up when law graduate, Ravi Inder Singh saw a huge potential for craft beers in India and with a great passion, he decided to pursue 'The Business of Craft Beers' all the way from San Diego State University, California."
Must be at least 21 years of age to register for the craft beer certificate program.
For additional information, please email craftbeer.ces@sdsu.edu or call (619) 594-1188.
Elective Courses
Bill Sysak is widely considered one of the foremost experts in the world on craft beer and food pairing. Join him on a six-week journey through the art of pairing beer and food. He will guide you through basic flavor principles and give you the tools needed to pair a broad spectrum of regional cuisines. Sysak's "master pairing" concepts allow even the most experienced palates to enhance their level of expertise, and still provide the novice with building blocks to begin their journey. The cost includes a five-course advanced beer and food pairing dinner at a local brewery.
Prerequisite: Exploring Craft Beer
Prerequisite: Exploring Craft Beer and Beer Styles I.
This six-week course is designed to provide students a framework to develop a business model for their craft beer concept and a business plan to bring it to market. Using a proven methodology for business model development, students will work through the concept development process to confirm the market is interested in their product. With a thorough understanding of the marketplace, students will be prepared to develop a business plan based on facts and figures ready for investors.
Prerequisite: Exploring Craft Beer and Brewery Start-Up I.
This course will expand on the introduction to brewing that is covered in Exploring Craft Beer. Students will gain a deeper understanding of brewing terminology as well as how the manipulation of raw ingredients and brewing practices result in the wide variety of beer styles. Each week will focus on a separate stage in the brewing process. The class will brew a beer together during the final.
Prerequisite: Exploring Craft Beer
Prerequisite: Exploring Craft Beer
March 22 - April 26
Prerequisite: Exploring Craft Beer and Draught Systems I.
If you completed the prerequisites prior to fall 2017, you must call registration at (619) 594-5152 to register for this course.
Courses